STRONG Shampoo - 8 oz
pH: 4.5-5.0
Sometimes that which is strong can also be gentle. That is the case with our new reformulated shampoo, sweetly scented with a combination of lavender, lemon, mandarin, rosewood and orange essential oils.
STRONG is a gentle, salon-strength sulfate-free formula using Eco-cert approved surfactants (foaming agents) and certified organic sugar and fruit extracts to gently and effectively cleanse the hair.
Sugar extracts and coconut oil cleansers gently clean and remove everyday pollutants from hair, while cranberry and citrus extracts provide high levels of antioxidants that act as UV filters to aid in correcting damage.
Shampoos should be at a pH of 4.5-5.5. When the pH is too high it causes the cuticle to open which can cause clogging (leading to dandruff, itchy scalp) and also leaves hair color susceptible to fading.
This is the case when using castile soap which has a pH of 9.0+, even if its organic because what matters here is the pH of the product. Castille soap can also be listed as: Saponified oils of coconut, olive and jojoba, aloe vera and rosemary oil extract.
A high pH causes the cuticles to swell and the hair can become rough, leaving the hair dull and dry.